A@DmZfrLWl

Design leadership across product and platform.

Full-time · 4 yrs 4 mos · Bristol, United Kingdom

Jan 2021 – Present · 3 yrs and 4 months

Hybrid

Advocate for design thinking and design linking. I support Product Owners, Engineers and Designers throughout the NGP pillar to work smart and deliver value for our experience across multiple product lines.

Establish, maintain and scale design processes and tools to drive efficiency and velocity internally and with external partners.
Review, assess and prioritise design activity with Delivery Managers and Product Owners so design supports the high-level delivery roadmap.
Lead and manage talented teams through the research and design process to produce high-quality work that materially impacts partners and customers.
Mentor the internal design team — hire, nurture, mentor and challenge a growing in-house team alongside external design partners.
Oversee vision and governance of the design system, supporting day-to-day communication and contribution across the business.

Jan 2022 – Dec 2022 · 1 yr

Manchester Area, United Kingdom

Skills: Product Strategy, Web Design, and +8 skills

Full-time · 3 yrs 10 mos · United Kingdom

Jul 2021 – Oct 2022 · 1 yr 4 mos

Helped cross-functional teams understand and define pain points and potential gains for the Digital Retailing offer for retailers and customers.

Skills: Product Strategy, Web Design, and +8 skills

Nov 2020 – Jun 2021 · 8 mos

Manchester Area, United Kingdom

Digital Retailing and Onward Journey — CORE/B2B. Direction of the post-sale journey customers and suppliers engage with in the Auto Trader ecosystem.

Skills: Product Strategy, Web Design, +8 skills

Full-time · 2 yrs 2 mos · Manchester Area, United Kingdom

Oct 2018 – Nov 2020 · 2 yrs 2 mos

Used data-informed discovery and experimentation to influence stakeholders and turn systems thinking into experiences that improved convenience, loyalty and engagement.

Skills: Product Strategy, Web Design, and +8 skills

Featured project: Booking.com One Million — social wall campaign.

A@DmZfrLW & M*4e@d

Creative, collaborative and efficient

Focused on customer-driven innovation and measurable outcomes.

Product LeadershipHuman-centered DesignCustomer Innovation

Focusing on customer-driven innovation through an outside-in approach to user-centered design and design thinking methodology, driving ideation to the best possible solutions to customers' wicked problems.
Using fail-fast principles and lean UX techniques based on field research, usability testing and interaction design to monitor, measure and optimize user workflows and validate assumptions.
Helping align product roadmaps with business objectives by collaborating with local and central teams to produce seamless end-to-end experiences that bolster global brand strategy and standards.
Defining OKR/KPI metrics with product leaders to increase visibility to usage and conversion/retention linked to UX/CX contribution.
Industry UI/UX principles coupled with modern web technologies for efficient and engaging end-to-end experiences that are usable, useful and desirable.

English

French

Spanish

Based in Manchester, United Kingdom. Reach out about product design leadership via email and I’ll respond as soon as I can.