20+ years of creative arts, brand design and web technology

Experiential Designer

Product Leadership • Human-centered Design • Customer Innovation

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A@DmZfrLWl

Design leadership across product and platform.

Imperial Brands PLC

Full-time · 4 yrs 4 mos · Bristol, United Kingdom

Director of Digital Experience

Jan 2021 – Present · 3 yrs and 4 months

Hybrid

Advocate for design thinking and design linking. I support Product Owners, Engineers and Designers throughout the NGP pillar to work smart and deliver value for our experience across multiple product lines.
Establish, maintain and scale design processes and tools to drive efficiency and velocity internally and with external partners.
Review, assess and prioritise design activity with Delivery Managers and Product Owners so design supports the high-level delivery roadmap.
Lead and manage talented teams through the research and design process to produce high-quality work that materially impacts partners and customers.
Mentor the internal design team — hire, nurture, mentor and challenge a growing in-house team alongside external design partners.
Oversee vision and governance of the design system, supporting day-to-day communication and contribution across the business.

Experience Design Lead

Jan 2022 – Dec 2022 · 1 yr

Manchester Area, United Kingdom

Skills: Product Strategy, Web Design, and +8 skills

Auto Trader UK

Full-time · 3 yrs 10 mos · United Kingdom

Experience Design Lead

Jul 2021 – Oct 2022 · 1 yr 4 mos

Helped cross-functional teams understand and define pain points and potential gains for the Digital Retailing offer for retailers and customers.
Line-managed and mentored product designers; supported designers to deliver their best work and grow their careers.
Delivered designs and specifications for funnel experiences (Part Exchange, Finance, Reservations) in parallel with squad delivery.
Led UX/UI direction for the Digital Retailing initiative piloted across retailers in the Auto Trader UK ecosystem.

Skills: Product Strategy, Web Design, and +8 skills

Principal Product Designer

Nov 2020 – Jun 2021 · 8 mos

Manchester Area, United Kingdom

Digital Retailing and Onward Journey — CORE/B2B. Direction of the post-sale journey customers and suppliers engage with in the Auto Trader ecosystem.

Skills: Product Strategy, Web Design, +8 skills

Booking.com

Full-time · 2 yrs 2 mos · Manchester Area, United Kingdom

Design Lead

Oct 2018 – Nov 2020 · 2 yrs 2 mos

Used data-informed discovery and experimentation to influence stakeholders and turn systems thinking into experiences that improved convenience, loyalty and engagement.
Led two UX designers to define and deliver solutions for pain points across the ground transport business.
Partnered with product and engineering leads on epics, user stories, prioritisation and backlog refinement.
Contributed to cross-business initiatives including design systems, process training, onboarding and recruitment.

Skills: Product Strategy, Web Design, and +8 skills

Featured project: Booking.com One Million — social wall campaign.

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A@DmZ

Selected collaborations across product and platform.

A snapshot of organisations and programmes where design leadership shaped outcomes end to end.

Breeze Design Systems

Imperial Brands

Multi-brand whitelabel systems and platforms for next-generation smoking products

Hospitality App

Ser.vi

Consumer restaurant menu self-service to in-kitchen printing for staff

A@DmZfrLW & M*4e@d

Creative, collaborative and efficient

Focused on customer-driven innovation and measurable outcomes.

Key skills

Product LeadershipHuman-centered DesignCustomer Innovation

Knowledge

Focusing on customer-driven innovation through an outside-in approach to user-centered design and design thinking methodology, driving ideation to the best possible solutions to customers’ wicked problems.
Using fail-fast principles and lean UX techniques based on field research, usability testing and interaction design to monitor, measure and optimize user workflows and validate assumptions.
Helping align product roadmaps with business objectives by collaborating with local and central teams to produce seamless end-to-end experiences that bolster global brand strategy and standards.
Defining OKR/KPI metrics with product leaders to increase visibility to usage and conversion/retention linked to UX/CX contribution.
Industry UI/UX principles coupled with modern web technologies for efficient and engaging end-to-end experiences that are usable, useful and desirable.

A@DmZfrLW

Computer sciences, communication design and continuous learning.

Certifications

IxDF - The Interaction Design Foundation

Professional Education, User Experience and Interaction Design

2016 – 2017

School

California State University, Chico

Bachelor of Science - BS, Computer Science

Activities and societies: Option in Applied Computer Graphics

Minor in Communication Design

2004 – 2006

International Academy of Design

ACE, Design Multimédia

Activities and societies: Création de la plaquette de l'école et le site internet.

Design Multimédia

2002 – 2003

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A@DmZfrLWl&4M*4

What colleagues say about working together.

Erin Weigel

Strategic Advisor, ABsmartly & ConversieKracht • 📚 Author of “Design for Impact: Your Guide to Designing Effective Product Experiments”

May 8, 2020 · Erin was senior to Jonathan but didn’t manage Jonathan directly

I've had the pleasure of working with Jonathan at Booking.com. I was leading the teams responsible for our design system and product accessibility when our paths crossed. Jonathan is a designer who's gifted with seeing the bigger picture experience of the products he designs. He's also very user-centered and advocates for making products inclusive for all users. He understands the importance of predictability in making products usable as well as fostering trust in a product through consistency and coherence. Jonathan also is a kind of organizational glue. He fosters broad networks to help connect the right people to ensure products don't suffer from the gaps that can get caused by ineffective communication. Not only is he impactful in his work, but he's also friendly, approachable, and collaborative.

Brent Starling

Service Design Lead / Mentor & People Developer | (NN/g Certified : UX Manager), Next Gen Engineering at Accenture UK & Ireland

April 6, 2020 · Brent worked with Jonathan on the same team

Jonathan and I had the privilege of working together within the Taxi arm of the Ground Transport division. During these fantastic times, he exhibited a similar hunger as i do to drive knowledge and understanding from all stakeholders. He built long-lasting bridges with our counterparts within the wider business in Amsterdam allowing us to move quickly and drive great success in the fruits of our labours. He was a rock when needed and was able to provide insightful recommendations to problems posed or just an outlet to enable us to focus our attention on work problems, colleague challenges, peer relationships, or just how to steer managers and Product Owners. The greatest shame was when we had to go our separate ways when we both moved onto new challenges within the business but we certainly keep in touch and I love to hear the progress he is making as a specialist in his field.

Jiri Jerabek

Product Design Director

May 9, 2018 · Jiri worked with Jonathan on the same team

Jon is the very rare breed of interaction designer who has the ability to dive straight into details, and at the same time keep high altitude of strategic thinking. I used to work with Jon during his time at Intuit. We held similar roles, we both led product design in our respective countries, Jon in France and I in the UK. This allowed us to collaborate on a few critical projects-one related to the UK's Making Tax Digital, and the other being the GDPR. I witnessed Jon to contribute or lead with deep passion, digging into the problem space to really understand the root of customers' needs and problems. His mastery of design craft, together with the years of experience allowed him to untangle complex problems and deliver strong solutions. As a designer, Jon is truly user-centric. He has in-depth understanding of psychology that drives people's behaviour, and is well versed in methods of evaluating concepts and designs. But what's more, Jon has a a lot of passion and a great sense of humour, which makes him an awesome person to work with. I can't recommend Jon more. I hope that I'll have the chance to work with him again in the future!

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Languages

English

French

Spanish

Available for product design leadership and advisory work.

Based in Manchester, United Kingdom. Reach out via email and I’ll respond as soon as I can.

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