Turning fragmented products into unified systems. Twenty years leading design. Twenty years close to the code. Most people pick one — I still ship the front-end.
Architected, deployed, and governed a multi-brand, token-driven enterprise design system from scratch using Tokens Studio and Style Dictionary across web and mobile platforms.
Structured the global token taxonomy (Global, Semantic, Component) to enable seamless multi-theme switching, reducing brand-refresh engineering effort by ~70%.
Drove systemic enterprise adoption to 85%+ across cross-functional product squads, cutting product feature rollout cycles from 6 months down to 3.
Built and scaled the central Design Operations and governance framework—defining federated contribution workflows, SemVer versioning, and automated Storybook/ZeroHeight documentation to ensure absolute code parity.
Utilized AI-assisted coding workflows (Cursor, Claude, Vercel) to prototype complex components directly in code, validating technical feasibility, performance, and WCAG 2.1 AA compliance prior to handoff.
Standardized interaction patterns, grid systems, and component logic across core transactional funnels, removing UI fragmentation across web and mobile platforms.
Led discovery for the Digital Retailing offer as strategist, reframing complex automotive transactional flows into intuitive, trust-building experiences.
Grounded systemic UX optimizations in behavioral research across 5,000 surveyed users, increasing digital car-buying appeal from 61% to 72% and lifting conversion funnel clicks by 34%.
Managed 3 product designers directly and led 7 others across squads as line manager & mentor, establishing assessment frameworks, OKRs, and accessibility standards (WCAG).
Led end-to-end experience design and component pattern optimization across high-traffic global checkout and payment flows.
Grounded core user journeys in behavioral research and continuous A/B testing, resulting in system-level improvements that lifted option selection by 82%, cut drop-off by 68%, and increased payment conversion by 11%.
Partnered with central platform teams to scale reusable UI component adoption across distributed global feature teams.
Influenced executive stakeholders on strategic design initiatives spanning design system integration, onboarding tooling, and recruitment strategies.
Led cross-functional design studios translating complex regulatory compliance, anti-fraud, and financial rules into frictionless, consumer-friendly B2B digital products.
Designed standardized interface patterns and shipped regulated fintech journeys that reduced churn by 23% and accelerated user time-to-first-value by 64%.
Earlier experience
Lead UX Designer, IMS Health · Senior UX/UI Designer, Cegedim Group (life sciences) · Independent Designer, freelance (~8 years)