ABOUT
I make complex things feel obvious.
Twenty years of design across four countries. French, based in Manchester, now heading back to continental Europe on purpose. I design and I build — I still write the front-end — and knowing both is what lets me tell a real constraint from an imagined one.
What I actually do
I don't ship deliverables. I change how organisations decide.
Anyone can produce a screen. The rarer work is the part nobody photographs:
At Imperial Brands, I built an in-house design function from nothing — the team, the tooling, the governance — and the multi-brand system that keeps a whole portfolio in sync without multiplying the cost.
At Auto Trader, I reframed a stalled digital-retailing project from a transaction problem into a trust problem. The blended journey that followed brought finance, part-exchange and reservations online — without asking anyone to buy blind, and without giving up the forecourt that earns the trust.
At Booking.com, I led design for Ground Transport across a global marketplace — the scale where small, clear decisions move millions of journeys, and clarity beats cleverness every time.
At Intuit, I designed regulated fintech — Making Tax Digital, VAT anti-fraud — where getting it wrong isn't a bug, it's a breach.
Different industries, same method: understand the human well enough to make a better decision, then build the system that makes that decision repeatable — so good decisions outlive whoever was in the room that day.
Twenty years across four countries taught me the job isn't applying design principles. It's interrogating assumptions — starting with my own.